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Net Neutrality and Social Media Marketing. What to Expect.

Net Neutrality and Social Media Marketing. What to Expect.

There has been an awful lot of talk recently about net neutrality. Last Thursday, the FCC voted to end net neutrality laws that were put in place in 2015 by the Obama administration. FCC Chairman Ajit Pai decided to bring back the Harlem Shake to show how happy he was about it. The argument for this law was that high-speed internet should be classified as a telecommunications service rather than an informational one. Basically, in 2015, the FCC said internet service providers

Social Media Marketing: You Get What You Pay For

Social Media Marketing: You Get What You Pay For

We've all heard the adage "you get what you pay for," yet so many business owners ignore this general truth in regards to their marketing strategy. As social media continues to grow in importance to marketing strategies around the world, many business owners are still looking for shortcuts or miraculous deals to solve their problems and help bring them into the modern landscape. But, like most things in life, shortcuts don't exist, and miraculous deals won't bring true value

Social Media A Valuable Business Tool

Social Media A Valuable Business Tool

When talking to business owners in the surrounding area, a common theme has emerged regarding social media use - most business owners consider using social media more of a nuisance than anything else, and that's a mistake. Rather than thinking of running your business' social media as a chore, you should be thinking of these platforms as business tools for marketing and growth. Because that's exactly what they are when used correctly, and they can easily generates leads and b

Social Media Marketing 101: Stop Selling

Social Media Marketing 101: Stop Selling

Maybe you've decided it's time for your business to adopt social media into its marketing strategy. You've taken the first step towards leading your business into the current landscape, and that's great news. But now you have to figure out how exactly to navigate that landscape. This series of articles will help you sharpen those navigation skills while you develop your social media marketing strategy. And just in case you missed the first part of this series, we recommend yo

3 Ways Outsourcing Your Social Media Can Protect From Hackers

3 Ways Outsourcing Your Social Media Can Protect From Hackers

Early Friday morning, the St. Lucie County School District's Twitter account was compromised in the worst kind of way. People woke up to find extremely insensitive, disgusting and racially-toned material posted on its feed, which has yet to be taken down as of 10:48 a.m. And now the problem only worsens as time goes on. This was the disgusting tweet that was posted along with an image that we won't be sharing. The safety and security of your social media accounts are probably

Facebook Ad Strategy: The Basics

Facebook Ad Strategy: The Basics

Facebook ad strategy can be a tough nut to crack, especially with the algorithm constantly changing, but the work put in to develop a dynamic strategy will bring a far bigger return on your investment. It's all about dollars and cents (and a little bit of common sense). If you only take away one piece of advice from this article, let this be it: DO NOT HARD SELL with your ads. People aren't looking to be sold to when they sign on to their social media platforms, so don't turn

Instagram DM Crucial For Your Social Media Marketing Strategy

Instagram DM Crucial For Your Social Media Marketing Strategy

Social media marketing is still a young, constantly-evolving tool for businesses - small and large - and if you blink you might just miss the next big thing. But relax, I've got you covered. Unless you've had your head under a rock for some time now, you're at least familiar with the fact that Instagram is the second-largest social media platform behind only Facebook. But what you might not realize is how huge Instagram direct messaging can be for your social media marketing

3 Basic Steps To Improve Your Company's Social Media

3 Basic Steps To Improve Your Company's Social Media

If you've already decided it's time to improve your company's social media footprint, you're officially ahead of the curve. Keeping up an active and engaging social media footprint can be a time-consuming endeavor for business owner, whose time is already cut short with everything else on his or her plate. But it's also becoming more and more crucial every day. So find a way to make time, or find somebody to help you. Here are three basics steps towards achieving your goal of

5 Reasons Your Facebook Ads Are Failing

5 Reasons Your Facebook Ads Are Failing

If you're a business owner who has tried and failed at advertising on Facebook, you're not alone. But not all hope is lost. It's generally a handful of common mistakes that lead to this lack of success. It can be frustrating, we know. Don't give up just yet, you're so close to generating new leads for your business. Here are 5 reasons advertising on Facebook might not be working for you and your business. 1.) Your Message Isn't Clear Enough Anytime you're advertising your mes