Imagery can stop a person in their tracks. It can capture one's attention or captivate an audience. Imagery can make you emotional. It can make someone want to experience your product or service. It can make them want to believe in you, or even believe in themselves. Imagery is the way to tell your story, after all a picture is worth a thousand words.
Facebook and Instagram are great tools to help capture an audience with the use of great imagery. With over 25 million businesses on Instagram and more than 1,000 images uploaded every second, the competition to stand out is present. Social media is where most people go to connect, not just to each other but to businesses and brands. Now more than ever, the importance of building and maintaining a solid audience is vital to ensure longevity.
Sharing the story of your business through imagery allows someone to connect with your business in a way unlike any other. But with the vast amount of competition out there it's easy for your story to get lost in the mix. The best way to help avoid this is by using targeting advertising through social media.
Imagery is everything when trying to brand a business; it's who you are. So if you're a business owner, ask yourself, what's your image?
If you want help finding your image, give us a call today or check out our other articles for great tips from a marketing agency. At Citrus Three, We know the importance of connecting businesses with potential customers through the power of imagery.