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Net Neutrality and Social Media Marketing. What to Expect.

Net Neutrality and Social Media Marketing. What to Expect.

There has been an awful lot of talk recently about net neutrality. Last Thursday, the FCC voted to end net neutrality laws that were put in place in 2015 by the Obama administration. FCC Chairman Ajit Pai decided to bring back the Harlem Shake to show how happy he was about it. The argument for this law was that high-speed internet should be classified as a telecommunications service rather than an informational one. Basically, in 2015, the FCC said internet service providers

Does Your Company's Marketing Strategy Make Sense For 2018?

Does Your Company's Marketing Strategy Make Sense For 2018?

If you're a business owner, the first thing you need to ask yourself - as 2017 comes to an end - is whether or not your company's marketing strategy makes sense in 2018. Before you can answer that question, though, it's important to understand how people are gathering information in today's world. Without beating a dead horse and throwing numbers at you that you've probably already seen, let's perform a little experiment. The next time you're in a public place take a second t

Social Media Marketing: You Get What You Pay For

Social Media Marketing: You Get What You Pay For

We've all heard the adage "you get what you pay for," yet so many business owners ignore this general truth in regards to their marketing strategy. As social media continues to grow in importance to marketing strategies around the world, many business owners are still looking for shortcuts or miraculous deals to solve their problems and help bring them into the modern landscape. But, like most things in life, shortcuts don't exist, and miraculous deals won't bring true value

3 Crucial Differences Between Social Media & Traditional Advertising

3 Crucial Differences Between Social Media & Traditional Advertising

Social media should be used as a growth tool for your business, no different than any other form of marketing. However, the difference between social media and conventional advertising methods are vast. Here are the three biggest reasons why you should be building a dynamic social media presence for your business. 1. The targeting abilities on social media are exponentially better Have you ever placed an ad in the paper and they tell you, “we hit ‘x’ amount of people daily”?…

3 Basic Steps To Improve Your Company's Social Media

3 Basic Steps To Improve Your Company's Social Media

If you've already decided it's time to improve your company's social media footprint, you're officially ahead of the curve. Keeping up an active and engaging social media footprint can be a time-consuming endeavor for business owner, whose time is already cut short with everything else on his or her plate. But it's also becoming more and more crucial every day. So find a way to make time, or find somebody to help you. Here are three basics steps towards achieving your goal of