Early Friday morning, the St. Lucie County School District's Twitter account was compromised in the worst kind of way. People woke up to find extremely insensitive, disgusting and racially-toned material posted on its feed, which has yet to be taken down as of 10:48 a.m. And now the problem only worsens as time goes on.
This was the disgusting tweet that was posted along with an image that we won't be sharing.
The safety and security of your social media accounts are probably not the first thing that comes to mind when you set up your business’ Facebook Page or Twitter account. However, every social media account is susceptible to attacks. Hiring a social media management firm not only ensures that you have quality, engaging posts on a regular basis, but it can also help protect you from hackers.
Here are three ways to help protect your account via a social media marketing firm.
1. Avoid the inside job
According to Info Security, 43% of data loss in companies that experienced data breaches in 2015 were from within. And according to Tech Insurance, 35% of insider data breaches took more than a week to discover.
Your employees are your biggest asset, but also your biggest risk. Professional social media management companies mitigate that risk.
2. Professionals know steps to keep info safe
While you may be operating on internal servers, your information may still be retrievable by hackers. Also, if you have employees posting on social media, they may not be doing so from a secured connection. According to Marketing Land, nearly 80% of the time spent on social media is now done on mobile devices.
A social media management firm knows how to keep all the information in your social media profiles safe and secure.
3. Professionals constantly monitor your feed
It has become the norm in larger markets for companies to hire a full-time staff member to run their social media accounts, but that trend hasn't quite reached our area so it's left up to employees with other sometimes perceived as more important responsibilities. They're not constantly monitoring your feed and therefore may not even recognize a problem until it's too late. For example: it's not 11:00 a.m. and the school district's tweets are still up.
A social media management company should monitor your account 24/7, insuring that if something DOES happen to your account that they’re on it quickly and can rectify the issue before it’s too late.
We at Citrus Three, a social media marketing firm located in beautiful Vero Beach, Florida, take these risks seriously, and know how to play damage control when the time comes. That's just one of the reasons why it's cringe-worth when we see instances like this one
Stay tuned to C3 more more helpful tips for properly marketing your business.